BrandCadillac
ProjectCadillac Lift Off
Leo Burnett, Creative Agency,
Associated creatives
Associated creatives
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Description
This music video showcases Cadillac's electric vehicles, blending urban and desert landscapes with artistic studio environments. It opens with a young woman in a blazer against a cityscape. Transitions show a person driving, hands on the steering wheel, and a gray Cadillac driving through the desert. The video also includes a woman with rings posing against a rocky backdrop and an artist in a studio. Scenes shift between cityscapes at night, desert roads at sunset, and an interior filled with painting supplies. The dominant colors are blues, reds, and yellows, enhanced with dramatic lighting, creating a stylish and modern aesthetic.