L’ÉLOI, Agency / Creative,

Description

In a promotional video for Tim Hortons Smile Cookies program, Penny Oleksiak decorates cookies with a smile face. Oleksiak, wearing a red shirt, jeans, and a beige vest, pipes blue eyes and a pink smile onto a chocolate chip cookie. The background is a bright, clean kitchen setting. The commercial includes shots of a domino effect of smile cookies, a smiling cookie on a pedestal, and smile cookies going through a toy track. Text overlays highlight that 100% of smile cookie proceeds go back into the neighborhood, helping over 900 neighborhoods and 600 local charities or community groups.