Tim Hortons: Camille Boyer
Brand
Date
May 2023
Description
Tim Hortons presents the latest iteration of its Smile Cookie campaign, featuring Canadian swimmer Penny Oleksiak. The commercial captures the process of decorating chocolate chip cookies with signature blue and pink icing, weaving in playful domino sequences and rolling animations. Produced by L'Éloi, the live-action spot utilizes a clean, studio-set aesthetic to focus on the community impact of the initiative. Text overlays detail local fundraising statistics, emphasizing the charitable nature of the project across various neighbourhoods.
Style
Horizontal, Commercial, Clean
Industries
Color
Burgundy
Beige
Powder Blue
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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