Brand
ProjectA/W 25 campaign

Hyuk Kim, Model,
Associated creatives
Tags
Description
Model Hyuk Kim is captured in profile for the Lefties A/W 25 advertising campaign, photographed by Paolo Steve and styled by Cara Cano. The model wears a voluminous grey-taupe puffer coat distinguished by an oversized, diamond-quilted collar that wraps high around the neck and jawline. The composition balances cool muted tones with soft, warm sidelight illuminating the facial features against a blurred outdoor landscape at twilight.
Style
Editorial, Vertical, Moody
Techniques
Natural light
Industries
High Street Fashion
Color
Taupe (70%)
Off-Black (20%)
Context
Advertising Campaign
