BrandWhatsApp
ProjectUgo: A Homecoming Story
LEDE, PR,
Associated creatives
Associated creatives
Tags
Description
The video opens with a close-up of ocean waves under overcast lighting. The WhatsApp logo and text appear overlaid on the water. The scene then shifts to a close-up of a person's hand resting on their leg, followed by extreme close-ups of a Black man's face. Further scenes include old photographs of the man as a child and with his family, as well as close-ups of faces in old black and white video footage. The video ends with a man on a plane wearing headphones.
