BrandHeineken
ProjectThe Heineken® Smootheriser
Le Pub Singapore, Agency / Creative,
Associated creatives
Tags
Description
This shot features a close-up of a Heineken Silver beer glass, highlighted by the amber-colored liquid it contains and the distinct red star on the logo. The beer is positioned on a bar surface that reflects the light, and in the background, patrons are blurred, setting the scene inside a bar. Adding to the visual narrative, droplets of an amber liquid, possibly whiskey, float and merge, emphasizing smoothness. Then, a silver moisturizer bottle appears against a light backdrop, with its texture creating dimension. The contrasting product creates visual interest.