Logo
  • Home
  • ·Media
  • ·Lazoschmidl Spring 2025 campaign editorial portrait
Brand
Lazoschmidl
Project"Unpublished Material" Spring 2025 Ad Campaign
A man wearing white underwear holds resistance bands while standing against a neutral plaster wall.

Josef Lazo, Stylist,

Associated creatives

Josef Lazo and Andreas Schmidl
Josef Lazo and Andreas SchmidlLazoschmidl Creative Directors
Juanjo Martinez & Daniel Riera
Juanjo Martinez & Daniel RieraPhotographers
Andreas Schmidl
Andreas Schmidl
Lluís Garau
Lluís GarauMovement Director
David
DavidModels
Roger
RogerModels
Uriol
UriolModels
Josef Lazo
Josef LazoStylist
Alizia Moreno
Alizia MorenoHair & Makeup
Rytas Matuliauskas & Antonio Delgado
Rytas Matuliauskas & Antonio DelgadoCasting Directors

Tags

man in white underwearwhite underwearman standingmale model

Description

This editorial portrait for the Lazoschmidl Spring 2025 campaign features male models posed against a neutral textured plaster background. Shot by photographers Juanjo Martinez and Daniel Riera with creative direction by Josef Lazo and Andreas Schmidl, the imagery highlights underwear and athletic shorts. The lighting is soft and natural, emphasizing form and musculature with clean composition. Movement direction is handled by Lluís Garau, with hair and makeup by Alizia Moreno.