Armando Testa, Agency / Creative,

Description

This commercial video for Lavazza, titled Chocolate (Director's Cut), opens in a warm, monochromatic interior where a man with a beard sits in a modern chair and drinks espresso from a glass cup. The sequence cuts to a close-up of a clock face ticking, followed by dynamic high-speed macro shots of liquid chocolate splashing and melting chunks of chocolate. The color palette is dominated by rich browns, warm ambers, and deep chocolates, creating a luxurious and tactile mood throughout the piece. The production combines narrative live-action staging with high-speed macro food videography to emphasize the sensory qualities of the product.

Style

Horizontal, Cinematic, Warm, Earthy

Techniques

High-speed / freeze

Industries

Beverages

Color

Background

Set-dressed

Context

Advertising Campaign, TVC / TV Commercial