360FX, Production,

Description

This commercial video for Lavazza titled Caramel features a sophisticated warm color palette dominated by rich brown and amber tones. A woman in a brown dress and gold accessories is seated in an armchair inside a styled monochromatic interior, drinking espresso. The visual sequence incorporates dramatic close-up macro shots of liquid chocolate and caramel textures, accompanied by smooth lighting and polished production. Created by Lavazza with agency support from Armando Testa and production by 360FX, the piece delivers an immersive and art-directed atmosphere.

Style

Horizontal, Commercial, Warm, Clean

Industries

Beverages

Color

Background

Set-dressed

Context

TVC / TV Commercial