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Hand in a blue shirt holding transparent letters spelling Novotel against a white background with domino tiles

Laura Bonnefous, Photographer, Paris

Associated creatives

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Description

This conceptual commercial photograph by Laura Bonnefous features a close-up shot of a hand holding transparent, sculptural letters that spell out the word Novotel. The hand emerges from a light blue long-sleeved shirt with a buttoned cuff. Floating transparent domino tiles with white dotted pips are scattered across the clean, minimalist white background. The lighting is bright and even, casting soft, subtle shadows that emphasize the transparency and glossy finish of the acrylic or glass elements. The composition is clean, modern, and carefully arranged with negative space.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Natural light

Industries

Hotels

Color

Sky Blue (50%)

Background

White Seamless

Context

Advertising Campaign