Laughlin Constable, Agency / Creative,

Description

This whimsical ad for True Value depicts a cube of grass with cut-out facial features as if it is being interviewed at a press conference. Several black microphones stand in front of the grass cube. The grass cube has two eye holes and a mouth hole giving it a surprised expression. The red backdrop is emblazoned with True Value logos. The table in front of the grass says "Grass Press Conference" with the text "Grass" being in a larger, bolder font. Several photographers stand in front of the press conference table, taking pictures. The overall tone is lighthearted and amusing.