Brand
ProjectLatecomers
Picky Productions, Production,
Associated creatives
Tags
Description
This commercial video campaign for Protergia titled Latecomers depicts New Year celebrations infused with traditional cultural elements. The narrative unfolds through dynamic sequences featuring people in festive gatherings, homes, and cafes, illuminated by warm interior lights and soft atmospheric lighting. The cinematography employs cinematic framing and rhythmic editing to capture candid moments of anticipation and reflection. Post-production color grading enhances the evening tones, while sound design complements the narrative pace.
Style
Horizontal, Cinematic, Clean
Industries
Telecommunications
Context
TVC / TV Commercial