Saylor,

Description

This awareness campaign video for the Last Prisoner Project, created by agency Saylor, highlights the statistics surrounding incarcerated workers fighting California wildfires. The video features a dark silhouette of a firefighter framed against a bright wall of roaring fire and smoke. Bold white and yellow typography on screen displays campaign messaging regarding wages and labor conditions. The low-key visual style emphasizes urgency and social advocacy.

Style

Vertical, Cinematic, Matte

Techniques

Low-key / chiaroscuro

Industries

Public Awareness

Color

Context

Social Media / Short Form Video