Saylor,

Description

This video campaign created for the Last Prisoner Project features a series of moving protest scenes with activists gathered outdoors in front of government buildings. Large graphic text overlays read 420 for freedom and free all cannabis prisoners across the monochrome footage. The framing alternates between wide group shots of demonstrators holding signs and close-up portraits of individuals speaking and embracing. The visual style employs high-contrast monochrome grading with muted sage green graphic accents. Agency Saylor directed the creative production for the brand retainer project.

Style

Documentary, Vertical, Commercial, Monochrome

Industries

Public Awareness

Color

Background

Residential Building

Context

Advertising Campaign, Social Media / Short Form Video