Brand
ProjectSpring 2025 Ad Campaign

Mary Howard,
Associated creatives
Tags
Description
This monochrome fashion portrait from Lanvin's Spring 2025 ad campaign is photographed by Steven Meisel with art direction by M/M Paris. The shot features a model reclining against an upholstered sofa, wearing a dark top accented by a prominent metallic piece. Styled by Ludivine Poiblanc with hair by Guido Palau and makeup by Pat McGrath, the image employs high-contrast black-and-white tones that emphasize texture and form. Casting was directed by Piergiorgio Del Moro, with set design by Mary Howard.
Style
Editorial, Vertical, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Living Room
Context
Advertising Campaign





