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BrandLandmark
ProjectBrand Identity
Book packaging sealed in a shiny silver metallic vacuum bag with large white Chinese characters on the cover over a portrait of a person.

Landmark Brand Identity 2020

Associated creatives

Alphabetical
AlphabeticalGraphic Design
Play
PlayGraphic Design
Reklamekollektivet
ReklamekollektivetGraphic Design
ZAINA
ZAINAGraphic Design
North
NorthGraphic Design

Tags

book packagingbook coverpackaging designvacuum sealed bagmetallic bagchinese typographygraphic designbook

Description

This graphic design piece for the Landmark brand identity project showcases a printed publication sealed within a metallic vacuum-formed pouch. The cover features large white Chinese characters layered over a portrait of a person resting amidst dry grass. Bold typography and clean white lettering are overlaid on the cover imagery, complemented by smaller English text including the word Au and Hong Kong. The packaging is presented against a stark black background, highlighting the glossy textures of the sealed silver bag.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Color

Silver (50%)
Pure White (30%)
Gold (20%)

Context

Advertising Campaign, E-commerce / Product