ATV Allegro, Music / Sound,
Associated creatives
Tags
Description
This video features pop artist Olivia Rodrigo starring in the Lancôme Idôle campaign, directed with a dynamic blend of intimate bedroom settings, mirror reflections, and surreal floral backdrops. The visual pacing moves fluidly between close-up beauty shots featuring sparkling teardrop details, energetic choreography on a floating platform, and scenes of paper flying in a softly lit youth bedroom. The color palette leans heavily into rich magentas, pinks, and soft purples, creating a cohesive atmospheric mood. Lighting varies from soft ambient room illumination to dramatic stage lighting and illuminated vanity mirrors, highlighting the cinematic post-production style.
Style
Horizontal, Cinematic, Neon, Golden Hour
Industries
Fragrance
Color
Magenta (50%)
Jet Black (50%)
Background
Set-dressed
Context
Music Video