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BrandLaka
ProjectBrand Identity
Public billboards displaying Laka brand identity featuring cyclists wearing branded gear and graphic panels against a textured wall.

Laka Brand Identity 2020

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design

Tags

Description

This image shows a series of outdoor advertising billboards featuring the Laka brand identity. The layout is a grid of panels alternating between photographs of diverse cyclists and bold graphic illustrations in shades of pink, teal, and off-white. The subjects are shown in various athletic poses, wearing cycling caps, jerseys, and protective equipment. The bold, sans-serif typography reads 'MESS WITH ONE OF US' and 'MESS WITH ALL OF US'. The billboards are mounted on a dark, matte-finished wall with a concrete pavement visible at the bottom. A slight motion blur effect creates a streak of color across the right side of the frame.

Style

Commercial, Horizontal

Techniques

Typography, Live-action Technique

Industries

Outdoor & Adventure Sports