Lafayette American, Agency / Creative,

Description

This commercial promotes Ford's BlueCruise hands-free driving technology, featuring a compilation of different people experiencing the system. The initial scene shows a dashboard, displaying the Ford logo on a vehicle's screen. A family is shown riding in the car, demonstrating hands-free driving. The next clip shows a red Ford car moving on a highway under a bridge. The driver's display indicates a speed of 52 mph. A couple is standing outdoors near a red car and a grey truck. A man is shown driving hands-free. A family poses near a black truck in front of a yellow house. The commercial ends with drivers smiling and happy while the hands-free driving technology works.