Brand
ProjectLacoste Trade Plan FW24

Duncan Yair,
Associated creatives
Tags
Description
This commercial campaign image for the Lacoste Trade Plan FW24 project features a male model photographed by Linus Morales. The subject stands against a neutral studio background, wearing a classic white polo shirt with the visible brand logo on the chest, paired with brown trousers. The lighting is soft and directional, highlighting the clean silhouette and textures of the apparel. The color palette centers on neutral tones with crisp contrast between the white shirt and brown lower garments.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (60%)
Caramel (40%)
Background
Grey Seamless
Context
Advertising Campaign