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Split-frame advertisement featuring group of people in classic polo outfits on left and athletic tennis sportswear on right

Yvane Rocher, Make-up Artist, Paris

About

This split-frame advertising campaign image features two distinct scenes branded with the Lacoste logo. On the left, four people stand in classic polo shirts, pleated skirts, trousers, and straw hats on a stone staircase labeled Roland-Garros Paris, with one child holding a large tennis ball. On the right, four athletic models wearing colorful sportswear, visors, and sneakers pose on a blue and green tiered stadium structure labeled Tennis Court Seoul. The composition uses bright, natural daylight with crisp shadow definitions and a saturated color palette.

Keywords

lacoste fashion campaignfashion campaignlacoste campaigngroup of peopletennis sportswearpolo shirtspleated skirtstennis courtparis and seoul

Styles

HorizontalCommercialSaturatedClean

Techniques

Natural light

Industries

Sportswear

Background

Sports Venue

Context

Advertising Campaign
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