Yvane Rocher, Make-up Artist, Paris

Description

This split-frame advertising campaign image features two distinct scenes branded with the Lacoste logo. On the left, four people stand in classic polo shirts, pleated skirts, trousers, and straw hats on a stone staircase labeled Roland-Garros Paris, with one child holding a large tennis ball. On the right, four athletic models wearing colorful sportswear, visors, and sneakers pose on a blue and green tiered stadium structure labeled Tennis Court Seoul. The composition uses bright, natural daylight with crisp shadow definitions and a saturated color palette.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Sports Venue

Context

Advertising Campaign