Brand
ProjectLacoste Summer 2025

Mattia De Benedictis,
Associated creatives
Tags
Description
This portrait from the Lacoste Summer 2025 campaign features a young man standing outdoors on a sandy beach with the ocean visible in the background under natural daylight. He is wearing a white short-sleeve t-shirt with a small graphic logo printed on the chest, paired with beige trousers. The composition captures him from the waist up with a serious expression, looking directly toward the camera. Photographed by Mattia De Benedictis, the image emphasizes a clean, coastal aesthetic with warm, soft lighting reflecting off the sand and water.
Style
Vertical, Commercial, Warm
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (70%)
Beige (30%)
Background
Sandy Beach
Context
Advertising Campaign, Lookbook