Lacoste Campaign SS26 - Life is a beautiful ... 2026

Description

A campaign image for Lacoste SS26 photographed by Angelo Pennetta featuring a man running dynamically along a city sidewalk. The model wears a vibrant emerald green zip-up tracksuit detailed with white piping alongside clean white sneakers. He holds an orange leash as a fluffy tri-color dog leaps onto its hind legs to catch a neon yellow tennis ball suspended in mid-air. The background features a classic cream architectural facade with balustrades and a yellow street post under soft natural daylight.

Style

Vertical, Commercial, playful, Clean

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign