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  • ·Lacoste Spring 2024 Campaign with Jeon Somi
BrandLacoste
ProjectSpring 2024 Ad Campaign
Jeon Somi stands beside a giant crocodile sculpture in the Lacoste Spring 2024 campaign, wearing a bright lime green track jacket and pleated skirt.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

Jeon Somi

Description

Jeon Somi is featured in the Lacoste Spring 2024 ad campaign alongside a stylized, oversized crocodile sculpture. She wears a vibrant lime green zip-up track jacket and a matching high-waisted pleated midi skirt. The sculpture is rendered in matte green tones with a stark red tongue, set against a seamless, neutral off-white background. The composition emphasizes scale, placing the model beside the open-jawed reptile with a playful, editorial sensibility. Branding elements for Lacoste and the slogan Play Big appear prominently at the base of the frame, alongside the model's name in the upper corner.

Style

Editorial, Lifestyle, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses