Amelia Williams, Art Director, New York

Description

This monochrome fashion campaign image features two young men posing against a weathered, textured wall in an urban setting. The upper figure sits perched on a ledge wearing a long-sleeved light-colored crewneck sweater with dark trousers and boots. The lower figure stands leaning against the wall, dressed in a dark patterned sweater over a layered white shirt and trousers. The composition employs a striking vertical orientation with high-contrast black and white grading that accentuates the rugged textures of the architecture and clothing. The Lacoste brand logo is visible in the upper left corner of the frame. The art direction and styling are credited to Amelia Williams.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Residential Building

Context

Advertising Campaign