Brand
ProjectBeckham x Boss 2025 Campaign
Lachlan Bailey, Photographer, New York
Associated creatives
Tags
Description
This video piece captures David Beckham as part of the 2025 campaign for BOSS. Directed by Lachlan Bailey, the visual sequence features Beckham in various styled settings, ranging from poolside seating in tailored white trousers and a dark blazer to casual outerwear against coastal backdrops. The framing utilizes cinematic compositions and natural lighting to highlight textures of clothing and hand tattoos. The overall aesthetic balances classic tailoring with relaxed, contemporary styling.
