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  • ·L/AB c/o Off-White Fall 2026 Ad Campaign by Luke Abby
BrandL/AB c/o Off-White
ProjectFall 2026 Ad Campaign
High-contrast motion-blurred figures in intense glowing neon orange and red tones with black L/AB c/o Off-White logo typography.

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

Associated creatives

Luke Abby
Luke AbbyPhotographer
JT
JTModels
Glaive
GlaiveModels
PZ
PZModels
Vivian Jenna Wilson
Vivian Jenna WilsonModels
Mazzy Joya
Mazzy JoyaModels
Julez Smith and Jay Guapõ
Julez Smith and Jay GuapõModels
Georgia Pendlebury
Georgia PendleburyStylist
Ruby Howes
Ruby HowesHair
Leana Ardeleanu
Leana ArdeleanuMakeup

Tags

motion blur figuresmotion blurblurred figuresneon orange gloworange glowoff white logoblack logo typographyblack typography

Description

An experimental campaign visual photographed by Luke Abby for the L/AB c/o Off-White Fall 2026 ad campaign. The composition features human subjects rendered in sweeping, kinetic motion blur saturated in fiery neon orange, amber, and red hues against a dark field. Bold black sans-serif typography reading 'L/AB c/o Off-White™' is anchored across the center. Styling is directed by Georgia Pendlebury with hair by Ruby Howes and makeup by Leana Ardeleanu.

Style

Vertical, Commercial, Neon, Grainy

Techniques

Typography, Long exposure

Industries

Streetwear

Color

Burnt Orange (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign