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  • ·L/AB c/o Off-White Fall 2026 Ad Campaign Motion Blur
BrandL/AB c/o Off-White
ProjectFall 2026 Ad Campaign
Motion-blurred figure wearing an oversized white hooded puffer jacket against a solid black background.

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

Associated creatives

Luke Abby
Luke AbbyPhotographer
JT
JTModels
Glaive
GlaiveModels
PZ
PZModels
Vivian Jenna Wilson
Vivian Jenna WilsonModels
Mazzy Joya
Mazzy JoyaModels
Julez Smith and Jay Guapõ
Julez Smith and Jay GuapõModels
Georgia Pendlebury
Georgia PendleburyStylist
Ruby Howes
Ruby HowesHair
Leana Ardeleanu
Leana ArdeleanuMakeup

Tags

white hooded puffer jacketwhite puffer jackethooded puffer jacketpuffer jacketwhite down jacketoversized puffer coat

Description

A dynamic, motion-blurred fashion portrait captures a subject enveloped in an oversized, voluminous white hooded puffer jacket against a pitch-black studio backdrop. The camera utilizes a long exposure effect, creating a ghosted horizontal trail across the silhouette and partially obscuring the facial profile. Photographed by Luke Abby and styled by Georgia Pendlebury for the L/AB c/o Off-White Fall 2026 campaign, the image emphasizes texture, form, and kinetic energy through high-contrast minimalist lighting.

Style

Vertical, Commercial, Abstract, Minimalist

Techniques

Long exposure

Industries

Streetwear

Color

Pure White (100%)

Background

Black Seamless

Context

Advertising Campaign