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  • ·L/AB c/o Off-White Fall 2026 Ad Campaign by Luke Abby
BrandL/AB c/o Off-White
ProjectFall 2026 Ad Campaign
Man in a patterned zip-up hoodie and layered chain necklaces looking up toward the camera in green-tinted lighting.

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

Associated creatives

Luke Abby
Luke AbbyPhotographer
JT
JTModels
Glaive
GlaiveModels
PZ
PZModels
Vivian Jenna Wilson
Vivian Jenna WilsonModels
Mazzy Joya
Mazzy JoyaModels
Julez Smith and Jay Guapõ
Julez Smith and Jay GuapõModels
Georgia Pendlebury
Georgia PendleburyStylist
Ruby Howes
Ruby HowesHair
Leana Ardeleanu
Leana ArdeleanuMakeup

Tags

black man looking upblack man portraitman in patterned hoodiepatterned zip hoodiecamo zip hoodiezip up hoodielayered chain necklaceschunky chain necklacechain necklace

Description

A close-up portrait of a young Black man looking directly upward into the lens with a focused expression. He wears a patterned zip-up hooded sweatshirt paired with multiple layered chunky chain necklaces and a wrist bracelet. His hair is styled in clean cornrow braids along the scalp. Overhead lighting casts strong shadows across his facial features, set against an understated studio backdrop with a distinctive greenish-olive color treatment.

Style

Vertical, Commercial, Moody, Gritty

Techniques

Low-key / chiaroscuro

Industries

Streetwear

Color

Olive (60%)
Charcoal (30%)

Background

Coloured Seamless

Context

Advertising Campaign