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BrandKwangjuyo
ProjectBrand Identity
A white rectangular Kwangjuyo brand sticker sealing olive green wrapping paper printed with a Hangul typography pattern.

Kwangjuyo Brand Identity 2026

Associated creatives

Clay Inc.
Clay Inc.Design
Be My Guest
Be My GuestStrategy

Tags

kwangjuyo label stickerkwangjuyo stickerwhite packaging stickerpackaging stickerolive green wrapping papergreen wrapping paperpatterned wrapping paperwrapping paperhangul typography patternkorean typographytypography pattern

Description

A close-up detail of packaging and brand identity for Kwangjuyo, designed in collaboration with Clay Inc. and Be My Guest. A clean white rectangular sticker with the Korean and Latin logotype reading "KWANGJUYO EST. 1963" secures folded olive green wrapping paper. The paper surface features an all-over repeating geometric pattern composed of stylized Hangul typographic elements, presenting a tactile and minimalist aesthetic.

Style

Vertical, Commercial, Minimalist, Graphic

Techniques

Typography

Color

Olive (80%)
Off-White (20%)

Background

Typographic