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BrandKwangjuyo
ProjectBrand Identity
Stack of Kwangjuyo branded terracotta red gift boxes topped with a brown satin fabric wrap tied in a knot against a neutral background.

Clay Inc., Design,

Associated creatives

Clay Inc.
Clay Inc.Design
Be My Guest
Be My GuestStrategy

Tags

gift box stackgift boxesfabric wrapped giftbojagi wrapbojagi packagingterracotta packaging boxesterracotta boxesproduct packagingkwangjuyo packaging

Description

A studio product still life featuring luxury packaging design for Korean ceramic brand Kwangjuyo. Two matte terracotta red rectangular boxes are stacked vertically, supporting a third package tied in traditional bojagi style with lustrous dark brown fabric and a structured knot. Black Kwangjuyo branding in Hangul and Latin script appears centered on each box and the fabric label. The shot features soft directional studio lighting against a warm neutral taupe background.

Style

Vertical, Commercial, Warm, Minimalist

Techniques

Soft Light

Industries

Specialty Retailers

Color

Terracotta (60%)
Espresso (40%)

Background

Gradient

Context

Advertising Campaign