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BrandKurz
ProjectBrand Identity
Folded white paper sample with metallic orange foil panel displaying text for Kurz collection

Kurz Brand Identity 2020

Associated creatives

TM
TMGraphic Design
Neue Haas Unica
Neue Haas UnicaTypeface
Toshi Omagari
Toshi OmagariTypeface
Sirio Color
Sirio ColorPaper
Splendorlux
SplendorluxPaper
Symbol Tatami
Symbol TatamiPaper
Fedrigoni
FedrigoniPaper

Tags

brand identitypaper samplekurz collectionmetallic orange foilorange foilpaper sample design

Description

Brand identity design piece for Kurz, presented as a folded paper sample featuring a vibrant metallic orange lower section. The composition showcases precise typographic layout with white lettering stating Kurz Collection and a smaller logo mark. Diagonal hard light casts sharp shadows across a neutral grey background, highlighting the smooth paper textures and reflective foil finish.

Style

Vertical, Commercial, Clean, Polished

Techniques

Flash, Emboss & Deboss

Color

Burnt Orange (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign