Kurz Brand Identity 2020

Description

This graphic design piece showcases packaging for the Kurz brand identity project. A dark square box featuring a central iridescent foil strip sits diagonally on a textured dark grey paper surface. The composition is illuminated by directional light casting crisp shadows, highlighting the tactile qualities of the materials used. The project incorporates high-end paper stocks and precision typography to create a minimalist and sophisticated presentation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Low-key / chiaroscuro, Emboss & Deboss

Color

Background

Metal Texture

Context

Advertising Campaign