Koichiro Doi, Photographer, Paris

Description

This commercial beverage photograph captured by Koichiro Doi features a clear glass filled with shochu and a large spherical ice cube resting inside a square wooden masu box. A sprig of green foliage stands to the right of the glass against a solid dark background. The lighting highlights the texture of the wooden box and the sparkling light refractions within the spherical ice. Clean graphic text reading SHOCHU is visible to the left of the glass alongside promotional copy at the top. The overall composition presents a refined and minimalist product presentation.

Style

Vertical, Commercial, Clean, Polished

Techniques

Macro, Natural light

Industries

Alcoholic Beverages

Color

Background

Black Seamless

Context

Advertising Campaign