Koichiro Doi, Photographer, Paris

Description

This commercial advertising photograph features a tall glass filled with shochu, ice cubes, and a delicate pink cherry blossom resting on the salted rim. Inside the large ice cubes, a vivid optical refraction projects the image of a flowing waterfall. The glass stands on a rich wooden tabletop against a solid dark background. Bold white text reading SHOCHU is visible on the left side of the frame, accompanied by smaller promotional text at the top and bottom. The lighting is focused and dramatic, highlighting the crystal-clear liquid and textures within the glass.

Style

Vertical, Commercial, Clean

Techniques

VFX / visual effects

Industries

Alcoholic Beverages

Color

Background

Black Seamless

Context

Advertising Campaign