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Brand
KNWLS
ProjectKNWLS x G-Star Raw 2025 Campaign
Close-up angled shot of a person wearing distressed grey denim jeans against a plain white background with overlaid brand text.

Jamie Reid,

Associated creatives

Jet Swan
Jet SwanPhotographer
Georgia Pendlebury
Georgia PendleburyFashion Editor/Stylist
Jamie Reid
Jamie ReidArt Director
Josephine Brignon
Josephine BrignonHair Stylist
Isabel Bush
Isabel BushCasting Director
Lora de Sousa
Lora de SousaManicurist

Tags

distressed grey denim jeansgrey denim jeansdenim jeansjeansgrey jeansdistressed jeans

Description

This fashion campaign image from the KNWLS x G-Star Raw 2025 collaboration highlights distressed grey denim jeans worn in a close-up, sculptural composition. Shot by photographer Jet Swan with art direction by Jamie Reid and styling by Georgia Pendlebury, the visual focuses sharply on the texture and form of the denim garment against a clean white seamless studio backdrop. Graphic branding text is overlaid across the composition, merging commercial identity with an artistic editorial viewpoint.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Charcoal (60%)
Caramel (40%)

Background

White Seamless

Context

Advertising Campaign