Kith Winter 2024 Ad Campaign 2024

About

Ken Watanabe is featured in the Kith Winter 2024 ad campaign, photographed indoors against a traditional Japanese shoji screen background. He wears a dark green plaid fringe jacket layered over a grey cardigan and dark blue trousers, holding dark gloves in one hand. The composition is a vertical portrait with soft, natural lighting highlighting the textured fabrics and pattern of the outerwear. Creative direction for the project is led by Ronnie Fieg, capturing a refined seasonal aesthetic.