Kin, Agency / Creative,

Description

This video advertisement, sponsored by Uber, shows three separate medium shots of people standing in front of damaged buildings and debris. The first person is an adult male with shoulder-length brown hair, wearing a white t-shirt and navy blue button-down shirt. He is positioned in front of a building with flaking paint and broken windows. The second person is an adult female with auburn hair, wearing a tan button-down shirt and beaded necklace, standing in front of metal debris and trees. The third person is an adult female with long blonde hair, wearing a white t-shirt and a gray sweater around her shoulders, standing in front of a building with broken windows and visible interior destruction. The phrase 'What makes a hero?' is superimposed on each image in white text.