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BrandNike
ProjectSo Win

Kim Gehrig, Director, Sydney

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Kim Gehrig
Kim GehrigDirector

Associated creatives

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Description

A black and white montage showcases a diverse group of female athletes in dynamic poses and settings. The scenes transition between a basketball court, a track and field stadium, a gymnastics arena, and a minimalist photo studio. The athletes are wearing athletic wear and display confidence. The video promotes self-affirmation by saying "put yourself first, be confident, and challenge." The overall mood is empowering and motivational, enhanced by stark contrasts and focused lighting.