KIHARA Brand Identity 2024

Description

This graphic design piece presents the brand identity for KIHARA by Sony Music, developed in 2023 for Berlin. The composition features large, bold white typography dominating the lower half of the frame against a solid black background. Additional clean white text appears in the upper corners, displaying copyright information, location data, and a stylized logo mark. The layout employs a minimalist aesthetic with high contrast between the stark white elements and the deep black backdrop. Carla Palette handled the graphic design with creative direction by Robert Jahn.

Style

Commercial, Square, Clean, Minimalist

Techniques

Typography, Vector

Industries

Music

Color

Background

Black Seamless

Context

Advertising Campaign