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Brand
Kia
ProjectMovement That Inspires

Kia Movement That Inspires 2024

Associated creatives

Minute Media
Minute MediaAgency / Creative
Innocean USA
Innocean USAAgency / Creative
CoMPANY Films
CoMPANY FilmsProduction

Tags

tennis videotennis matchvintage televisionman in officetennis player

Description

This commercial video for Kia's Movement That Inspires project blends archival tennis footage on a vintage television screen with scenes of people in offices, locker rooms, and indoor courts. The narrative explores dedication to tennis through emotional sports moments and everyday life. The visual style employs cinematic framing with warm interior lighting and nostalgic color grading. Production credits include Minute Media, Innocean USA, and CoMPANY Films.