Kia Give It Everything 2026

Description

This video piece for Kia's Give It Everything campaign follows a dark SUV navigating scenic mountain roads and winding coastal routes. Directed by William McVay and Max Cooper, the cinematic commercial opens with aerial shots above clouds before transitioning to dynamic road sequences. The camera captures close-ups of the vehicle front grille, headlights, and badges against natural outdoor landscapes. Later sequences feature people using binoculars during an outdoor excursion, highlighting the vehicle's adventurous setting.