Luke Hughes, Agency / Creative,

Description

Kia presents the A Real SUV commercial featuring a modern bronze SUV driving amidst a procession of hand-crafted wooden toy cars through city streets and across a bridge. The sequence transitions to mountainous terrain where the SUV navigates rugged dirt roads alongside the wooden vehicles. Natural daylight illuminates the urban and natural environments, highlighting the contrast between the realistic vehicle and the carved wood aesthetic. The project was created with contributions from Luke Hughes, Filmgroup, Spinach, SMUGGLER, Racket Club, Max Cooper, and Parliament.