Mr Pape, Agency / Creative,

Description

This commercial video for KFC UK titled Double Down Logo showcases the famous menu item presented dramatically against a dark backdrop. Created with contributions from agency Mother, production company Private Island TV, and post-production studios Black Kite, the piece highlights the fried chicken sandwich with dynamic pacing and sound design. The visual composition centers entirely on the product with crisp lighting that emphasizes the crispy texture of the chicken fillets and melted cheese.

Style

Horizontal, Commercial, Clean

Industries

Fast Food

Color

Background

Black Seamless

Context

TVC / TV Commercial