Uncovered, Agency / Creative,

Description

This video from KFC's award-winning 'Oil Up' campaign explores internet slang terms through dynamic kinetic typography. The sequence features bold white text centered against changing red, white, and black crumpled paper backgrounds. Floating screenshots from platforms like TikTok and Reddit illustrate online searches for the term. The clean, modern motion graphic design uses simple text transitions to deliver humorous commentary.

Style

Vertical, Commercial, Graphic

Techniques

Typography, Motion Graphics

Industries

Fast Food

Color

Background

Paper Texture

Context

TVC / TV Commercial