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  • ·KFC Location-Based Programmatic DOOH Campaign Case Study

VIOOH Australia, Agency / Creative,

Associated creatives

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Description

This case study video showcases a location-based programmatic digital out-of-home advertising campaign executed for KFC by VIOOH Australia, JCDecaux Australia, EssenceMediacom, and GroupM Nexus. The video presents campaign metrics, objectives, challenges, and solutions, highlighting street furniture screens displaying promotional creative. Visual elements include clean corporate slide layouts paired with real-world street footage of digital display panels. The presentation details performance results such as app downloads and in-store visitation lifts.

Style

Horizontal, Corporate, Clean

Industries

Fast Food

Context

Brand Film / Corporate Video