TBWA\RAAD, Agency / Creative,

Description

This video commercial for KFC Arabia, titled Om Bdr-12th Ingredient and created by agency TBWA RAAD, features an elderly woman wearing a traditional black abaya and niqab who enters a fast-food restaurant. She walks purposefully through the dining area and kitchen spaces, examining food preparation before taking a shaker and seasoning fried chicken strips and french fries. The interior of the restaurant features modern red and dark grey seating, illuminated neon signage on the walls, and a large stylized world map graphic. The cinematography includes dynamic camera angles, from tracking shots of the restaurant interior to low-angle shots capturing the woman's determined expression.

Style

Vertical, Commercial, Clean

Industries

Fast Food

Color

Background

Retail Store

Context

TVC / TV Commercial