Kutlu, Photographer, New York
Associated creatives
Tags
Description
This advertising campaign image features a split-composition layout with a high-contrast black and white portrait on the left and a vibrant orange panel on the right. The left side showcases a close-up shot of a woman with long, sleek, straight blonde hair framing her face, with one visible eye and neutral expression. The right side displays an orange product bottle of Kerastase Vernis Nutri-Sculpt positioned on an abstract wavy graphic element. Prominent typography includes the Kerastase Paris brand logo and promotional copy detailing the hair care product features. The overall layout reflects a polished commercial beauty aesthetic.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Haircare
Color
Burnt Orange (50%)
Medium Grey (50%)
Context
Advertising Campaign