BrandKenzo
ProjectFall 2025 Ad Campaign
Lina Kutsovskaya, Creative Director,
Associated creatives
Tags
Description
This portrait features a young male model captured in a dimly lit, narrow stairwell adorned with graffiti. The subject is the primary focus, wearing a vibrant, double-breasted teal wool coat with a prominent herringbone texture. Underneath, he wears a soft-textured pink cardigan buttoned over his chest, revealing subtle neck tattoos. He sports a baseball cap featuring a large green letter K on a cream background. The dramatic overhead lighting casts deep shadows, emphasizing the sharp angularity of the stairwell architecture and the textures of the clothing.
Style
Editorial, Vertical, Cinematic
Techniques
Natural light, Low-key / chiaroscuro
Industries
Luxury Fashion Houses