Rebecca Newman, Photographer, Melbourne

Description

An athlete wearing a blue and white sports jersey with the number 4, blue shorts, white socks, and a protective headgear holds an oval red football on a lush green grass field. The player is captured from behind in a dynamic posture during an outdoor sporting event. In the foreground overlay, promotional text reads Play The numbers you know alongside a mobile phone displaying a branded interface with colourful graphics and app store badges. Natural daylight illuminates the outdoor sports ground, creating clear shadows on the turf. The commercial composition incorporates branding elements for Keno under the creative direction of Rebecca Newman.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Gambling

Color

Background

Park

Context

Advertising Campaign